Working in the print industry, it’s not uncommon to hear the popular phrase “Print is Dead”. Print has changed over the years and is no longer the only method to getting your message out, but during the COVID-19 outbreak it can be essential.
Print is credible years after its first inception, print is still trusted, studies suggest this is due to the fact it is real. The realness shows an investment both in time and in cost, this breeds trust. It goes without saying that trust is incredibly important in a brand, trust generates sales.
Print is Direct
From point of sale to in your letterbox, there is no denying that print is where it needs to be. It can access the exact market you are targeting without need for complex audience building that you would experience with digital marketing. When used print is always in the right place at the right time.
Print is Tangible
Whilst at the moment we are being told not to touch anything with our hands, there is a reason that people engage with more luxurious finishes, and a reason why people select soft-touch lamination on their business cards. It is because of the tactility of the product. The tangibility of the product stimulates more of the senses and this in turn is what people enjoy, the feel of the paper and the smell of ink is something you cannot get from the digital form, at least not yet anyway.
Print is Memorable
Typically, people spend much longer looking at a printed product than a digital version of the same thing. This engagement rate hugely supports the recognition of the brand whether it is linked to seeing emblems, patterns, logos or colours. And it actually goes a lot further than that, this engagement and recognition actually results in a faster and more confident recall of what has been seen.
Print is More than you Think
People traditionally think of print being the newspaper your parents have delivered, or the takeaway menu that you get from the local Chinese or Indian restaurant, but it is much more wide reaching than that. I took a moment of reflection whilst writing this to note the print in my home (remote working) and there is a multitude of print from the packaging from my daughters new OXO highchair to the letter from HSBC updating me with their support, to the notebook and metal pen on my desk. But also, more than that, it is the food packaging, it is POS in supermarkets, it is floor stickers, it is street signs and safety information and photographs . Needless to say, imagining a world without any print, is close to impossible.
Print is Essential
Now onto COVID-19, during this pandemic, we have seen our orders change quite dramatically. People are adapting to the changing world and the marketplace that is in front of them.
We have seen a much larger uptake in Takeaway Menus, Roller Banners with the latest coronavirus information, Save the Date Cards for postponed Weddings, several Books from self publishers, people having the time to think about their food and drink packaging with a lot of Labels being produced and Letterheads from people deeming it essential to contact their customers at this time.
Print is not just a marketing tool, but in times of crisis, in particular, it is for essential communication.
These messages and this style of message are being used because of the benefits that print already offers, because it is credible, direct and memorable.
People say that print is dead, but it is a far cry from that, print has adapted and changed to the nature of the world we live in, and it is now just as important as it has ever been.
The team behind the Antibes lair
Craig worked in the fast-paced attention to detail and deadline driven printing industry for over 30 years.
He sold his large business in South Africa (which employed over 100 staff) twenty years ago and became an independent consultant allowing him to spend more time with his family.
He has marketed a wide range of products including printing and packaging for the last 20 years.
Craig has always been passionate about technology and interested in how it has changed business in general as well as its remarkable impact on the printing and packaging industry. He has kept abreast of these technological advancements and is looking forward to introducing them into the yachting industry.
Craig and his wife relocated to Antibes in the South of France in 2017 to be closer to their three children who all work as crew in the industry.
Angus has worked in the fast-paced world of yachting since 2005.
First on-board as crew and from 2009 until May 2018 as a yacht agent and General Manager with the respected yachting agency “Riviera Yacht Support.”
He was looking for new opportunities to broaden his horizons and fortuitously got talking to Craig about Leopard Print Ltd, and the demand for high-quality, on-time print products in the industry.
Over the years Angus has expanded his skill-set and gained valuable insights and experience from many aspects within the fantastic and diverse Yachting industry.
Angus has a strong business acumen, communication skills, and enjoys overcoming “the impossible” with his creative problem-solving skills.
We believe his attributes make him a valued part of the Leopard Print team, and look forward to having him on-board in a consulting and industry advisory role.
Commercial Printing Services to the Super yacht Industry
Leopard Print offers a complete range of commercial printing services. When using our services, our clients access an industry leading network of quality printers and finishers. We offer the very best printing solution to meet any needs. Rarely can a single printing company offer unsurpassed quality, value, and service in all areas of print.
Our expertise and experience allows us to match a specific printing need with the best appropriate printer and equipment. A global printing solution through one company!
Craig and Angus will compliment our established and successful Design and Print management company and team in Cornwall and Kent, UK. They will bring a new high-quality, reactive and service oriented printing solution to the Yachting Industry. With the full support of Leopard Print Ltd the new Super yacht division in Antibes is formed!
Our great team are ready to talk to you!
Article written by Taor Morris
We are proud to be sponsoring a fully recyclable canvas banner for Surfers Against Sewage for their
Plastic Free Truro are at Truro Day event this weekend.
This banner is made of high quality art 100% cotton canvas. It gives a non-reflective finish, which makes these banners perfect for theatrical productions, press conferences and trade shows.
- The material is recyclable and can be thrown as domestic waste
- Versatile and cost effective way to advertise your business
It would be good if we can all start looking at ways in which we start reducing our use of single use plastics.
Banners are usually for a once off event and thrown away, so at Leopard Print we are very happy to have found a new means of promoting your event on banners that are sustainable to our environment.
This is not intended to be preachy at all but rather us giving great thought of the ever growing problem of single use plastics as seen on Blue Planet, National newspapers and travellers Blogs.
Paul Caruana of Truro Day has given a load of space on Sunday 9th September to local communities sharing the same platform on making Cornwall a PLASTIC FREE County. Truro Day starts at 12:30pm at Boscawen Park.
You will find Tin Man Truro there who has become very popular with the children and his friend the Straw Sunflower giving positive messages. There are also a few children's activities on up-cycling and recycling on one of the stands.
" IT IS ONLY ONE STRAW SAID 8 BILLION PEOPLE".
We are proud of our good friend Pat Smith of Final Straw Cornwall . Pat is trying to take one thing and change the agenda. Changing one thing reduces waste.
Why it matters
Yes there's a global problem but we all have to make a change somewhere.
We have been working very closely with The Juniper Club. The Juniper Club has been predominantly an Online craft gin store for the last 2 years and as of today, they have now opened a walk-in craft gin store in Penryn nr Falmouth, Cornwall, so tailored to their customer's needs on and offline.
We have loved working with Lisa and Kate. Taor got to know them whilst she collaborated with them with her foodie group Potluck Cornwall bringing the first Gin Cruises to Cornwall in June and they have continued to support Taor by using us.
Firstly they wanted a Cornwall Map sign made and we discussed all the different options they could have had from wall decals - acrylic (but we got away from this cause of it being plastic) to a wooden sign. We then got one of our colleagues involved Stephen House of House Construction Cornwall who has helped us in the past with installing and breaking down signage/ furniture at trade shows in London, who has recently moved to Cornwall who created a bespoke Cornwall and a couple of Islands from the Isles of Scilly out of 18mm plywood and then stained to their preference and installed it on brackets for them in 2 days. Which Lisa and Kate are extremely happy with.
We also produced some outdoor signage and indoor window contravision so that when they are in the store you can't see-through to the warehouse but when people are in their shop they can see who's there.
If you would like to support a local business and buy some incredible UK craft gins please pop in Unit 2 Parkengue, Kernick Road Industrial Estate, Penryn. TR10 9EP (up the road from Raze the Roof, opposite the Gymnastics Centre and Granite Rock Brewery) and visit Lisa, Kate and Hobbit or hop on over to
If you require a Catalogue/ Brochure to be Printed before Christmas, time is of the essence.
In the past we have seen shortages of machine space with some of our suppliers at certain times of the year, which has meant that forward planning has been essential to ensure your job is delivered on time.
Whilst this may again be the case, the biggest threat lies in the availability of the paper.
Lead times are stretching out to a number of weeks on certain grades and especially for larger tonnage requirements.
With Christmas Catalogue/ Brochure printing starting as early as May this is only going to get worse!
The key to minimising any chance of getting caught out, is to get your job quoted and booked in with us earlier than you would normally consider.
Printweek reported on this growing concern only recently.
If you would like to discuss any projects you have coming up, please contact Taor or Greg now to help secure paper availability for your job.
Please contact us, we would love to chatGreg - Kent Office
Tel.: +44 (0) 1959 532 000
Taor - Cornwall Office
Tel.: +44 (0) 7852 737 909
I am one of the ones that thought I'd be fine, that maybe I was invisible. I was so put off by the big metal speculum I remember seeing from sex education back at school that I was petrified to go for a smear. I got all the letters that you start getting at the age of 25 but I put it off. Finally, I plucked up the courage after friends kept telling me to go and went age 31 in 2016 and it was a piece of piss, walk in the park and they don't use that scary metal tool, they actually use a small plastic beak shaped item. It didn't hurt it was fine and the nurse at my local GP was very friendly and reassured me which made the experience ok. Afterwards, I was like is that it and thought if I had known it wasn't that bad I would have gone so much sooner.
Then the letter came through the door (no longer was I invisible) as they found abnormal cells on my cervix and now I have to go back every 6 months for check-ups/ colposcopy and it's an experience I don't look forward to lets put it that way, but it is better to be safe than sorry and nice to know that they are keeping an eye on me so it doesn't turn into cervical cancer.
So please ladies/ parents of young ladies go have a smear done when you first can because none of us want to end up like Jade Goody. This is really important.
I would like to start off by saying a huge thank you to those that joined us on Saturday for our RNLI Fish Supper collaboration with Roselidden. I can now confirm with your donations we raised a whopping £721 for the The Lizard RNLI lifeboat station. I would like to say a massive thank you again to Peter Hadfield of Roselidden for hosting another superb evening in your beautiful long barn and cooking up a feast of all sorts for our 51 guests, no one left hungry that is for sure.
Thank you also to Vanessa Strike for giving Peter a helping hand in the kitchen all evening. Huge thanks to John Strike for also helping out in the kitchen and in the front of house with me and thanks to John's incredible fishing contacts we were given fresh Gurnard, Ling, Coley, Pollock and Prawns all at cost from Newlyn Fish Company and The Cornish Shellfish Co at Gweek kindly donated 5kg of Cornish Mussels.
The next kind donations came from Thomas Hanson of Hanson Fine Foods who gave us;
2kg Cornish Blue (The Cornish Cheese Company)
2kg Trelawney (Whalesborough Cheese)
2kg Cornish Gouda (Cornish Gouda Co)
these were enjoyed by all on the cheese board course and my final thanks goes to Rodda’s Cornish Clotted Cream, Curds & Croust and Cornwall's Chocolate Cove for the winning table hamper that was won on the RNLI quiz. The prizes were Rodda's Butter, Rodda's Custard, Rodda's Cornish Clotted Cream, Curds and Croust Cheeses and various Cornwall's Chocolate Cove Chocolate hearts.
To see other Potluck Cornwall events coming up, please visit www.potluckcornwall.co.uk
I visited a new client of ours a few weeks ago in St Agnes, Cornwall to discuss the companies printing needs.
Whilst on site our client took me to view their store room where they hold all their printed and promotional collateral.
The room was piled high from floor to ceiling with roller banners, flags, PVC eyelet banners, brochures, boxes and boxes of canvas bags, printed seed packets, foamex boards, pens, leaflets and more.
Our client has to deal with about 6 different companies to order all of these bits. Our client had bought me in because they liked the sound that we are a print management company. In short by going through us they only have one point of contact to order all of their printed literature and products.
We know the right trade suppliers for all your printing requirements so we can get you the best quality products at competitive prices.
Please consider us the next time you need to place an order, we would love to chat.
Greg - Kent Office
Tel.: +44 (0) 1959 532 000
Taor - Cornwall Office
Tel.: +44 (0) 1872 396 058
I have never liked the typical 'social drinks' that everyone likes beer, ale, cider, wine and prosecco.
I started becoming the designated driver more and more from late teens through to now (31) because I rarely drink.
Only last year I discovered Curio Rock Samphire Gin that has taken my preference of late with Ginger Beer.
When I attend friends house parties, BBQ's or when I go round someones house for dinner I always buy them a bottle of wine and myself a Shloer or Elderflower presse to enjoy that day/ evening.
The other week I was having lunch at Penrose Kitchen, nr Shortlanesend, Truro and I was paying the bill when I looked behind the waitress and saw this beautifully bottled drink behind her and asked what it was and she said Seedlip, it's a non-alcoholic distilled spirit. She let me smell it and it smelt divine but I had to get back to the office so didn't think much more of it.
Last night I was at a friends house and I saw the beautiful bottle again sitting on her shelf. I asked Ruth what it was like and she said get it down for me and lets enjoy a glass together.
I tell you what this distilled non-alcoholic fusion is a must-bring to any party. 50ml splashed over ice with ice cold fever tree tonic, is so refreshing and smells like Christmas. It is as if you are sipping gin, just without the tipsy side effects. I know what tipple I will be bringing to the party from now on.
I know that Waitrose are selling this product currently, nearest to us in Truro.
Breathing clean air is a necessity, not a luxury. Thank you to all the wonderful people in the NHS for keeping my big sister alive over the years but more so after our biggest scare last September.
It is very scary to see someone who finds it hard to breathe and we all take it for granted. Every breath counts. Today is #WorldAsthmaDay
Glass asthma pump photo shown above was created by another of my sisters, Tareg in 2015 as part of her
"We all have baggage" instillation at Falmouth Uni.